How to promote your music



When you have created an album or a single, it is time to promote it. You can do this through various channels. In this article we will explain how you can promote your music in a clever way.


  • Submit your music to Spotify playlists
  • Make sure your music is available on streaming services and radio stations
  • Start building your own playlists or ask loyal fans to do so
  • Create a TikTok challenge
  • Contact radio stations and blogs
  • Send music directly to radio stations
  • Reach out to YouTube channels and blogs
  • Create your own playlist on Spotify
  • Do not forget to promote your music in a clever way.

Submit your music to Spotify playlists

  • Get your music online and submit it to Spotify playlists. While you’re uploading your tracks, be sure they are available on streaming services such as Spotify and Apple Music. This lets potential fans preview your music before downloading it, which helps create momentum for your track. make sure you’ve chosen the right music genre.
  • You can use One Submit to send your music to Spotify Playlists, Blogs, Radio Stations, TikTok influencers, Labels and more
  • Start building a list of loyal fans who will help promote the song for you by creating their own playlists or dedicating an existing playlist to your single.
  • Create a TikTok challenge video with the song as its soundtrack and upload it to TikTok by tagging @spotify in the comments section of the video.
  • Contact local radio stations and blogs that cover new artists’ work so they can add you to their playlist or website blog post about you! You can also contact radio stations directly via email using any information listed on their websites (contact info should be somewhere fairly visible). They may want something more than just sending over a link—you may need to send them physical copies or press kits containing images, lyrics sheets etc (and this is totally fine!)

Make sure your music is available on streaming services and radio stations

The main platforms to promote your music are streaming services and radio stations. It’s a good idea to make sure that you’re available on both of these, as they can be invaluable in helping you get more listeners and exposure.

Start building your own playlists or ask loyal fans to do so

Once you’ve decided how to promote your music, the next step is deciding where to do so. Ideally, you will be able to reach a wide audience by using multiple promotional channels.

In this section, we’ll focus on Spotify because it has over 100 million users worldwide and attracts some of the biggest artists in the world (even Taylor Swift). The best way to promote your music here is by making playlists for fans and/or other users.

You can create playlists based on genres or moods that suit your style. You can also make themed playlists with tracks from artists who have similar styles as yours (this helps people discover new music). You could even create customised playlists dedicated solely towards one person! If they like listening to their favourite songs from different artists all in one place then why not make them one yourself?

Create a TikTok challenge

If you don’t already have a TikTok account, create one. TikTok is a social media app that allows users to create and share short videos with the community. It’s extremely popular with young people (and it’s owned by the same company that owns

TikTok is a great way to promote your music because it can help you get tons of new fans who may not know about your music yet — and those new fans will likely listen to what else you have on other platforms like Spotify or Apple Music!

Contact radio stations and blogs

  • To find the best radio stations to contact, listen to the radio or read blogs.
  • Contact them! Send them a message with a link to your music, and ask them to play it on the air or write about it on their blog. You can also ask them for an interview if you have something interesting going on in your life that you think listeners would like to know about.

Send music directly to radio stations

This Music promotion aspect is essential if you’re promoting music independently.

One of the best ways to get your music heard is by sending it directly to radio stations and bloggers. This doesn’t mean you should start spamming whoever you can think of with your songs; it just means that if you see an opportunity, take advantage of it! Here are some tips:

  • Be selective about who you send music too. You don’t want to send a demo tape or digital file to every station out there, but if there’s one in your area that plays similar artists, maybe give them a shot. The same goes for blogs—pick ones that seem likely candidates for covering your type of music and send them something worth reading.
  • Make sure the recipient actually wants what they asked for. If a radio DJ says “send me your music,” make sure they’re looking for independent artists before sending anything over! This can be tricky since many DJs have very specific tastes—they may not be interested in hearing what comes from indie musicians unless those musicians are extremely famous (or at least well-known). That’s why it’s important to keep up with these kinds of requests as much as possible: not only will this help build connections with people who could potentially help spread the word about what you create (and make things easier later), but also make sure they’re actually interested in hearing what they ask for when they request something from others like yourself.”

Reach out to YouTube channels and blogs

If you want to promote your music, contact YouTube channels and blogs.

  • Contact music blogs to see if they will feature you in a blog post or write an article about you.
  • Create a music videos
  • Publish your Tour dates.
  • Contact popular YouTube channels that cover different genres of music and ask if they would be willing to feature one of your songs in a video.
  • Create a playlist on Spotify called “New Music Fridays” where all the songs are from new artists that have released their first single or album in 2019 or 2020 (this is important because it shows that you are up-to-date with what’s hot). Having this playlist will allow people who follow Spotify playlists to discover new artists every Friday. You can also create another playlist for people who like r&b/rap music and then cross promote both playlists with each other so fans can find more artists they like by browsing both playlists at once! The possibilities are endless – just make sure whatever format works best for your audience!
  • You can use One Submit to help you speed things up.

Create your own playlist on Spotify

Adding your music to Spotify is the first step in amplifying its reach.

To create a playlist on Spotify, go to [Spotify’s main page]( and log in with your account information. Then select “New Playlist” from the drop-down menu located on the left side of your screen. A new window will appear with an empty field where you can enter whatever title you’d like for your playlist, as well as one for its description (optional). Once you’ve filled out these fields, click “Create Playlist” at the bottom of this new window.

The next screen will allow you to upload an image for your playlist cover art; add one if desired by clicking “Upload Photo” below that section’s title bar (this image should be between 200x200px and 2000x2000px), then click “Save Changes” when finished!

Scroll down further until you reach where it says “Add Tracks”. Here’s where things get interesting: You’ll see options like Add Tracks via URL or Upload Files directly into my library if they’re already uploaded somewhere else online — but since we haven’t done any uploading yet (and won’t be doing any here soon), let’s just stick with what we’ve got right now: Add Tracks From Your Music Library on My Computer.” This option will allow us to do exactly what it sounds like — add tracks from our computer directly into our new playlist!

Do not forget to promote your music in a clever way.

Promote your music:

  • Create music marketing plan, this should include target audience and reach out to your music fans, social media channels, electronic press kit, get your music on streaming platforms, promote music, stream music, create your music website and get presence in the music industry.
  • On social media. You should use all of the above platforms to promote your music. If you have a Facebook page, post updates about new tracks and upcoming shows; if you have an Instagram account, share photos from live performances; if you have a Twitter profile, share lyrics or song snippets with fans who follow you there as well as links to buy the track (and why not add your website address in each tweet?). If people like what they see/hear/read on these sites and want more information about how they can get it (or even just listen), they will follow those links to find out more about where they can get it!
  • On website. Create a page on each platform which has its own URL so that people can easily find it again if needed—this could be separate from any other pages relating exclusively towards promoting other aspects of their career such as merchandise or tours without detracting too much attention away from those things either since we’re talking specifically about this area now rather than all possible avenues available for promotion at once!


It is important to promote your music in a clever way. You should not forget about this when it comes down to it. If you want to promote your music and make sure that people will hear it, you will have to do some work yourself. It can be hard at first but the more effort you put into promoting your music, the better results will be in the end.